Property Marketing for Real Estate Agencies: 5 Effective Ideas

Property Marketing for Real Estate Agencies: 5 Effective Ideas

Now is the time to sell a home! The American housing market is worth $33.6 trillion. The median home price in America in 2019 was $267,300, meaning you can turn a massive profit just by selling one home.

The trick is figuring out how to conduct property marketing. You must attract the attention of homebuyers, show off your property, and encourage the buyers to work with you and no one else.

This process may sound complicated, but all you need are a few real estate marketing examples. Here are five great options for property marketing.

1. Create a Website

97% of homebuyers use the internet during their home search. If you don't have a website, you should create one with a separate page for each listing in your portfolio. The page should have a photograph of the home, a blueprint of its floor plan, and a written description of its features.

Connect your website to social media pages and include keywords related to property sales in each listing. You should conduct keyword research using SEO tools like Ahrefs to know what words to put in your writing. You can also order marketing services from property managers with experience in copywriting.

2. Shoot Videos

You can shoot several different videos to entice online buyers. One of the most basic real estate marketing ideas is a walk-through. You can make a video using your phone or a camera by walking through your property, explaining its features, and showcasing important rooms.

You can get more elaborate and shoot skits, advertisements, and other content in your home. These videos can show off your sense of humor and charisma, distinguishing you from other real estate agents.

3. Throw Parties

Many agents throw open houses, but these events can be boring, especially for people visiting multiple properties. You can throw more elaborate parties with catering, decorations, and fun activities for your guests. These parties can entertain your clients and give them a sense of how they can live in your properties.

4. Write a Newsletter

A newsletter can give your clients reminders about homes they are interested in and new options for them to consider. It also gives you an opportunity to write about the real estate industry, establishing you as a thought leader. You can send a newsletter to your clients and associates on your email list, then start a blog that anyone can read.

5. Give Out Swag

Free items like pens, keychains, and tote bags can facilitate brand awareness. Whenever someone uses a pen with your name on it, they'll be reminded of you. They also make you seem kinder, as you're doing a favor for your client.

Start Using Effective Property Marketing Ideas

The easy way to start property marketing is to launch a website. You can use numerous free tools to start one and write website copy. If you have time, you should shoot videos and run open houses.

If you want to distinguish yourself from competitors, you should throw parties and write newsletters. You should also give out free items with your name on them at open houses and conferences.

If property marketing is a struggle, you should get help from property managers. PMI South Tampa helps Tampa landlords sell their properties. Schedule a free consultation today.